Leverage popular gift card incentives
Thanks to research conducted by the Aberdeen Group, we know that reward-based incentive programs can outperform programs without rewards by 30%.1
Motivate with eGift cards
Ideal for smaller-value rewards eGift cards are great options for consumer acquisition, customer care appeasements and surprise-and-delight treats for current customers.
Digital gift cards align with omnichannel strategies
If your customers are online, you should be, too. That’s why 93% of incentive program managers say digital gift cards align well with corporate goals.1
eGift cards grow loyalty program engagement
Our clients have seen an increase in loyalty program participation after adding eGift cards to their redemption catalogs. 2
Gift card incentives can increase spending
Last year, 61% of people we surveyed spent more—an average of $31.75 more—than the value of a reward card they received.3
Incent with Visa® virtual prepaid cards
Visa® virtual prepaid cards are popular, desirable and powerful incentives because they can be used anywhere that accepts these, worldwide.
Be sure to personalise and customise
Many of our cards allow you to add your own branding to remind the cardholder that you gave them their reward. You can even add a personal touch with some of our solutions by including the recipient’s name and a brief message.
Customers prefer prepaid cards
Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programmes. 1
Employees are tired of trophies
These days, two out of three employees would prefer a Visa virtual prepaid card or partner gift card over any other type of incentive.2
Celebrate sales teams with compelling rewards
Make sure your sales incentives programme motivates and rewards all of the preferred sales cycle activities you value and measure—including closed deals.