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As Canada’s largest casual dining chain, Boston Pizza is a thriving business, serving more than 40 million guests every year. But their gift card program needed improvement.
The Blackhawk Network (BHN) team identified a handful of missed opportunities, starting with a new partnership with Boston Pizza to overhaul their first-party gift card business. They also found they could improve the customer experience and maximize third-party gift card connections. Since revamping the program, the chain has seen an incredible return on investment.
Year-over-year growth for third-party sales: 30%
They’ve also seen a return to being excited about their gift card program.
“We love all the ideas we’ve been getting from BHN.”
– Boston Pizza Associate Marketing Director
To read the Boston Pizza case study, just fill out the short form on this page.
When you’re ready to start working on your own case study, click here or call 866.219.7533 to talk to BHN.
