Thanks to research conducted by the Aberdeen Group, we know that reward-based incentive programs can outperform programs without rewards by 30%.¹
Mastercard and Visa prepaid cards are popular, desirable, and powerful incentives because they can be used everywhere the network's cards are accepted.
Plus, they are available in an array of plastic and virtual formats, so they can be delivered exactly how your recipients prefer to receive them.
Four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programs.¹
Add your logo to the card to remind the cardholder that you gave them this reward. You can even add a personal touch by including the recipient’s name and a very brief message. And, if you’re looking for long-term incentive card, consider our reloadable options.
Two out of three employees would prefer a Mastercard or Visa prepaid card or merchant gift card over any other type of incentive.²
If your customers are online, you should be, too. Digital reward-based promotions outperform discounts for speed of reward delivery & redemption and driving superior brand loyalty.¹
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogs.
80% of people surveyed have spent beyond the value of the reward card they received.²
Make sure you’re signing on with the right vendor. This checklist will help you compare your options.
I need to make a bulk rewards purchase under $500k
I need a $500k+ customized rewards solution
I need to integrate rewards into my workflow
Our gift card and rewards experts are here to help. Contact us at 855.929.4709 today.
Source:
¹2023 Aberdeen B2B Research, Jan 2023, n=400.
²Blackhawk Network, Global State of the Union Insights, March 2022, n=762
