Thanks to research conducted by the Aberdeen Group, we know that reward-based incentive programs can outperform programs without rewards by 30%.¹
Mastercard and Visa prepaid cards are popular, desirable, and powerful incentives because they can be used everywhere the network's debit cards are accepted.
Plus, they are available in an array of plastic, virtual and mobile wallet-enabled formats, so they can be delivered exactly how your recipients prefer to receive them.
Up to four out of five people surveyed told us that a prepaid card is the most desirable reward for incentive programs.¹
Add your logo to the card to remind the cardholder that you gave them this reward. You can even add a personal touch by including the recipient’s name and a very brief message. And, if you’re looking for long-term incentive card, consider our reloadable options.
Two out of three employees would prefer a Mastercard or Visa prepaid card or merchant gift card over any other type of incentive.²
If your customers are online, you should be, too. That’s why 93% of incentive program managers say digital gift cards align well with corporate goals.¹
Our clients have seen an increase in loyalty program participation after adding gift and eGift cards to their redemption catalogs.
Last year, 61% of people we surveyed spent more—an average of $31.75 more-than the value of a reward card they received.³
Make sure you’re signing on with the right vendor. This checklist will help you compare your options.
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I want to make a bulk rewards purchase
I'm looking for an ongoing custom rewards program
Sources:
¹Aberdeen Group. The Next Generation Promotion Study had 212 managers, directors, vice presidents and C-suite respondents representing US-based companies that use a variety of promotional strategies. March 2018.
²Blackhawk Network Consumer Gift Cards State of the Union, conducted by Murphy Research, March 2019.
³The Efficacy of Employee Rewards was an online survey of 1,472 employed US adults conducted in 2018 by Murphy Research.
*Five Back Visa Reward Card issued by Pathward, N.A., Member FDIC, pursuant to a license from Visa U.S.A. No cash access or recurring payments. Can be used everywhere Visa debit cards are accepted. Card terms, conditions and expiration apply."
