BHN can aid you in securing your portion of the gift card market through connecting your customers with thousands of gift card options.
Gift cards are the most requested gift 16 years in a row.¹
Gift card sales continue to thrive, and are expected to reach $1.6 trillion by 2027.²
of consumers would rather receive a gift card than have someone choose a gift for them.³
of customers buy gift cards from 3rd party retailers, both in-store and/or online.⁴
Allow your customers to purchase their favorite gift cards across the most desirable gifting verticals including multi-branded gift cards, dining, travel, gaming, apparel, home, beauty and more. Sell physical gift cards in your retail locations—and physical and digital gift cards in your own personalized online gift card store.
Both versatile and widely accepted, Mastercard and Visa gift cards and eGift cards are some of the most popular products in our portfolio. With dozens of gift card designs to choose from, or the option to create their own design, these products allow customers to create a truly personalized gifting experience. Want to purchase, activate or learn more about Mastercard and Visa gift cards? Visit us at GiftCards.com.
As a card partner, your brand will reach new consumers that are different than those exclusively buying single branded or credit card branded gift cards. We will drive brand awareness and grow sales for your brand across our many national distribution partners as well as our Blackhawk owned digital platforms.
As a distribution partner, you will benefit from giving consumers the flexibility of gifting for any occasion, satisfying both the gifter and the giftee. Our multi-brand products fill the a gap in the consumer market, bringing top brands together onto a single card. And by featuring products that are exclusively available through our distribution, you give shoppers a reason to buy their gift cards from you.
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Sources:
¹ NRF and Prosper Insights & Analytics 2022 Consumer Holiday Survey;
² ResearchandMarkets.com, “Global Gift Cards Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 to 2026";
³ Blackhawk Network 2021 Holiday Branded Pay Study;
⁴ Blackhawk Network EQ, Global State of the Union Insights, n=762 Canada 18+, March 2022
